Fashion Industry Collaborations

COLLABORATIONS IN THE FASHION INDUSTRY

“Collaboration” is defined as “…the action of working with someone to produce something”. synonyms: cooperation, alliance, partnership, participation, combination, association; The other day I wrote an article for Utelier on a topic that really interests me, collaborations in the fashion industry… Since embracing Instagram as my main go-to for Social Marketing for my new business, all I seem to read while browsing through posts is “Can we collaborate?”, “Looking for collaborations” etc etc. A few years ago these high fashion collaborations…

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BALENCIAGA MASTER ARCHITECT OF COUTURE

The king is dead. When Women’s Wear Daily ran this headline in March 1972 no one in the fashion world would have had any doubt as to whom it referred. There was only one king of couture, the one whom Christian Dior called ‘the master of us all’, while Coco Chanel said he alone was ‘a couturier in the truest sense of the word… The others are simply fashion designers.’ Vogue summed it up in…

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