what is pantone colour

WHAT IS PANTONE COLOUR?

What is Pantone Colour? I’ve searched and searched to find out where the name Pantone derived from. So far I have failed so I decided to hazard a guess and assume that it stands for Paint Tone. Between 1956 – 1961 the New Jersey-based company was a small enterprise that manufactured colour cards for cosmetics companies. In 1962, Lawrence Herbert, an existing employee, bought the company. He immediately changed its direction, developing the first colour matching system in 1963.…

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Fashion Industry Collaborations

COLLABORATIONS IN THE FASHION INDUSTRY

“Collaboration” is defined as “…the action of working with someone to produce something”. synonyms: cooperation, alliance, partnership, participation, combination, association; The other day I wrote an article for Utelier on a topic that really interests me, collaborations in the fashion industry… Since embracing Instagram as my main go-to for Social Marketing for my new business, all I seem to read while browsing through posts is “Can we collaborate?”, “Looking for collaborations” etc etc. A few years ago these high fashion collaborations…

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