COLLABORATIONS IN THE FASHION INDUSTRY

“Collaboration” is defined as “…the action of working with someone to produce something”. synonyms: cooperation, alliance, partnership, participation, combination, association; The other day I wrote an article for Utelier on a topic that really interests me, collaborations in the fashion industry… Since embracing Instagram as my main go-to for Social Marketing for my new business, all I seem to read while browsing through posts is “Can we collaborate?”, “Looking for collaborations” etc etc. A few years ago these high fashion collaborations…

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